All Lonely Planet Guide
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Lonely Planet's guide to Australia (16th edition, 2011) Lonely Planet was founded by married couple and. Tony Wheeler graduated from the and, and was a former engineer at the corporation. The pair met in London in 1970 and, in July 1972, they embarked on an overland trip through Europe and Asia, eventually arriving in Australia in December 1972. The route that they followed was first undertaken by vehicle on the 1955. The company name originated from Tony Wheeler's appreciation of a in 'Space Captain', a song written by Matthew Moore, and first popularized by and on the 'Mad Dogs & Englishmen' tour of 1970—the actual lyrics are 'lovely planet'. Lonely Planet's first book, Across Asia on the Cheap, consisting of 94 pages, was written by the couple in their home. The original print run consisted of stapled booklets and sold out.
Following the success of the original booklet, Tony Wheeler returned to Asia with the deliberate intention of writing a travel guide and Across Asia on the Cheap: A Complete Guide to Making the Overland Trip was published in 1975. In October 2007 Observer writer Carol Cadwalladr—who also coauthored Travellers' Survival Kit Lebanon—described the book as 'canonical'. Across Asia on the Cheap offered the advice of amateur travelers who had completed the overland trip from London to Sydney in just under six months.
The Wheelers offer practical advice, such as the importance of not mentioning 'arch enemies, Iran or Israel' in, as it is a 'very hard-line socialist Arab country'; casual observations, such as their description of Singapore as a 'groovy place'; tips of an illegal nature, such as where to obtain fake identification or an explanation of why one should have their 'last drag' of the drug before they arrive at the Iranian border; and emergency options for people in need of money, whereby places that 'have a good price for blood' are identified. During the 1970s, traveling was considered an aspect of the and Tony Wheeler said in 2013: 'The boomers were setting off to places their parents hadn't gone.' What became known as the ' was a popular route for such travelers, as the price of travel dropped and numerous Asian travel companies were launched. Cadwalladr explained in 2007 that the introduction of the Across Asia on the Cheap booklet was 'a generational call to arms', as it contained Tony Wheeler's motivational cry: 'All you've got to do is decide to go and the hardest part is over. Cadwalladr further states that Wheeler's peers throughout the world subsequently made the decision to travel, regardless of whether they possessed a Lonely Planet guide. Other travel guide brand names also emerged in the early 1970s, such as and. The popularity of the hippy trail, combined with the success of the original Lonely Planet publications, led the Wheelers to further develop the brand they had founded.
The couple discovered writers in bars and also told people that if they could return to Australia with a completed book, then Lonely Planet would publish it. Tony Wheeler explained: 'You couldn’t just look for travel book writers because they weren’t out there. There wasn’t such an animal. We just told people that if you turn up in a year and a half with a book, we’ll publish it, and we did. It was very rough and ready.' The popularity of the overland route taken by the Wheelers in 1972 declined when 's borders closed in 1979.
Expansion The Lonely Planet guide book series initially expanded in Asia, with the India guide book that was first published in 1981, but progressively became a dominant brand in the rest of the world, as consumers appreciated the way that the manner in which the guides were written—as former CEO Judy Slatyer explained: 'telling it like it is, without fear or favor.' Wheeler explained in 2013, as part of the brand's 40-year anniversary, that working with the company's early writers, who were primarily travelers, was often challenging: One writer came back with a 600-page guide to Jamaica—every pirate who stopped in got his biography—and we had to cut it by two-thirds. For a long time we had a problem that every writer wanted to rewrite the history. We’d say, “Why are we rewriting the history of India for the 10th time? Surely, it’s not changing every two years. In a 2007 interview, Tony Wheeler discussed one of the original Lonely Planet writers, who wrote guides for India, South America, Africa and Korea. Crowther was renowned for frequently inserting his opinions into the text of the guides he wrote, giving the guide books real, gritty and un-politically-correct passion and sometimes covering topics such as where to purchase the best hashish.
His writing was instrumental to the rise of Lonely Planet. The journalist used the term 'Geoffness', in tribute to Crowther, to describe a quality that has been lost in travel guides.
By 1999, Lonely Planet had sold 30 million copies of its travel guides and, by this stage, the company was recognized beyond hippie trail adventurers, and wealthier readers were an established part of the readership. The company's authors consequently benefited from profit-sharing and expensive events were held at the Melbourne office, at which limousines would arrive, filled with Lonely Planet employees. By 2007, Lonely Planet had officially been classified as a 'Superbrand', having published over 500 titles and had sold 80 million titles, translated into more than eight languages. Lonely Planet headquarters in Purchase by BBC Worldwide In October 2007, the Wheelers and Australian businessman, who became a shareholder in 1999, sold a 75% stake in the company to, the commercial arm of the. The stake was worth an estimated £63 million at the time.
At the same time, a was negotiated on the remaining 25%. The owners of a put option (eg the Wheelers and Singleton) have the right to sell a specified amount of an underlying security (eg the remaining 25%) at a specified price within a specified time. The deal was led by David King, chief financial officer, and Ian Watson, International Director, and advice was provided by Corporate Finance and in Australia. Managing director of BBC Worldwide's global brands division, Marcus Arthur, who became the chairman of Lonely Planet after the finalization of the agreement, explained in 2011 that implementing a put option arrangement allowed the BBC 'to benefit from the Wheelers' experience over the last three and a half years,' further explaining that the founding couple 'supported Lonely Planet's ongoing migration from a traditional book publisher to a multi-platform brand.' In the BBC press release, published on 1 October 2007, the BBC Worldwide CEO at the time, explained: Lonely Planet is a highly respected international brand and a global leader in the provision of travel information. This deal fits well with our strategy to create one of the world's leading content businesses, to grow our portfolio of content brands online and to increase our operations in Australia and America.
The Wheelers also shared their motivation in the press release, stating: 'we felt that BBC Worldwide would provide a platform true to our vision and values, while allowing us to take the business to the next level.' The founders have since written an autobiographical book titled Once While Travelling: The Lonely Planet Story (known as Unlikely Destinations: The Lonely Planet story in North America), describing their relationship, their initial overland journey and the founding of Lonely Planet. Slatyer was the CEO of Lonely Planet at the time and, in addition to the Melbourne headquarters, offices existed in the U.S. The company was publishing 500 titles and the 'next level' that the Wheelers referred to involved ventures such as the production of the third season of its flagship television series, Lonely Planet Six Degrees—in partnership with Discovery Networks and screened in over 100 countries—the company's website, which was attracting 4.3 million unique visitors each month, and the further development of lonelyplanet.tv, Lonely Planet's travel video website that was used by an online community of travelers, who could upload and watch their own videos, as well as those created by Lonely Planet. Also in 2007, companies in the same category were making significant changes to their business operations.
In early 2007, Bradt guides founder Hilary Bradt announced her retirement, alongside veteran independent publisher Charles James of Vacation Work—both founded their companies in the early 1970s like the Wheelers. Then, shortly before the Lonely Planet deal, the owners of Rough Guides sold their 25-year-old company to. Slatyer later reflected in 2014, in relation to the BBC acquisition: 'We should have moved much more aggressively into creating a digital space where travelers could engage, interact, write their own guides'. The BBC deal also received a significant degree of criticism from rival media companies, such as Time Out and the Guardian Media Group, who argued that it represented an inappropriate expansion beyond the core programming and content of the media corporation. Such a sentiment was also evident within the BBC and the consequently ruled that similar acquisitions must not be sought out by the corporation's commercial arm in the future, unless 'exceptional circumstances' are present.
BBC Worldwide then struggled in the initial period following the acquisition, registering a £3.2 million loss in the year to the end of March 2009; however, the dire financial situation was eventually reversed with the implementation of a strategy that exploited new channels, such as Lonely Planet's non-print products. By the end of March 2010, profits of £1.9 million had been generated, as digital revenues had risen 37% year-on-year over the preceding 12 months, spinoff products such as a Lonely Planet magazine had grown and non-print revenues increased from 9% in 2007 to 22%.
Lonely Planet's digital presence at this time included 140 apps and 8.5 million unique users for lonelyplanet.com, which hosted the well-known Thorn Tree travel forum. The eventual success achieved by BBC Worldwide led to the acquisition of the remaining 25% of the company, purchased for £42.1 million (A$67.2 million) from the Wheelers.
The Lonely Planet magazine, launched in 2008, was described by the managing director of BBC magazines as the 'star of the show' and, at the time of the 25% acquisition, eight editions were printed globally and the existing circulation of 60,106 continued to significantly grow. NC2 Media acquisition BBC Worldwide had been unable to sustain the success that it had achieved in 2010 by early 2012 and was interested in divesting itself of the company. Factors such as a global recession and the appreciation of the Australian dollar were cited as influential.
Kelley noticed the opportunity and approached BBC Worldwide in April 2012 without an explanation for why he was interested in Lonely Planet. The BBC did not make an offer immediately, but in March 2013, the details of the sale were announced to the public.
On 19 March 2013, the BBC confirmed the sale of Lonely Planet to Kelley's NC2 Media for 77.8 million (£51.5 million)—significantly less than the £130.2 million the BBC had paid for the company, at nearly an £80 million (US$118.89 million) loss. The BBC received £41.2 million (US$62.24 million) after the completion of the deal, followed by the remaining £10.3 million (U$15.56 million) twelve months later.
The BBC reassured the public that public money was not lost in the sale, as BBC Worldwide used its own money, rather than the BBC's main budget, which is primarily derived from a license fee on British television-owning households, to purchase Lonely Planet; however, as the New York Times reported, any financial losses impact upon the BBC's overall funding because all BBC Worldwide profits become part of the BBC's monetary assets. The Trust consequently initiated a review of the investment, while the Trust vice chairperson said to the media that 'at the time of purchase there was a credible rationale for this deal.'
Tony Wheeler stated in 2014 that, upon reflection, the decline in the company's television production was a key aspect of the BBC's eventual inability to maintain profitability, explaining that innovation is 'tough'. Appointment of new CEO and restructure In mid-2011, before the Lonely Planet consideration, Kelley met with Daniel Houghton, a young photojournalism graduate—from Western Kentucky University, the same institution that Kelley attended. Based solely on a handshake agreement, Kelley hired Houghton to help establish media company NC2 Media—the name 'NC2' is short for in situ, meaning 'in position' in —which then launched its first venture OutwildTV, a website featuring sponsored expeditions, followed by a gear blog. Kelley eventually explained in 2014 that his hiring decision was based upon 'a fortunate event' and Houghton's intense focus 'on becoming something'. In March 2012, the month before they first approached the BBC, Kelley bought a US$24-million, 12,000-square-foot studio facility to house NC2 Media. The Lonely Planet deal was closed in April 2013 and Houghton, appointed by Kelly as the head of the newly acquired operation, visited the company's international offices to acquaint himself with the global nature of the enterprise. Worldwide, staff members were bewildered by Houghton's appointment and one longtime Lonely Planet author wrote in 2014: 'I figured there had to be more to the story than 'reclusive billionaire hires 24-year-old with no known experience to run the joint'.
But I think it's as silly and fucked-up as it sounds.' At the London office, a visual taunt was projected onto a wall prior to Houghton's speech to the team.
Houghton then met with employees at the Footscray, Australia headquarters on 18 July 2013 to announce a restructuring process that would result in staff layoffs. He revealed to the media at the time that between 70 and 80 positions would be made redundant from the overall business.
Houghton confirmed the ongoing existence of a Melbourne-based office, while the restructure occurred over a 6- to 12-month period following the July meeting. Ultimately, 75 of Lonely Planet's 383 full-time employees were made redundant. On 18 July, at the Footscray headquarters, Houghton 'walked up in front of a microphone in Melbourne, where most of the redundancies occurred. And told them, 'Today is going to be a really tough day.' ' Houghton and NC2 Media era Tony Wheeler has publicly stated: 'Certainly you don't want someone old and set in his ways—like me—at the controls'. However, asking the rhetorical question' Is he Houghton the right 25-year-old? The jury is out on that one.'
Wheeler said that Houghton 'seems a nice guy.' In November 2013, the company purchased the TouristEye app that is used for planning trips and offers guidance while people are traveling. Lonely Planet's new head of mobile products, Matthew McCroskey, explained, also in 2014. We have tons of information—all of Lonely Planet's historic content. And we're building really great technology to analyze that content and understand all the ways you can put it together. You're in Rome, standing by the Colosseum.
On a Thursday in summer. You open your phone, and it says, 'Hey, glad you enjoyed the Colosseum, which was on the itinerary we helped you make. We know you love coffee. Time for a cappuccino! The best cappuccino place in Rome is two blocks away. Here are walking instructions.
And while you're walking, you should know: Don't order a cappuccino in the afternoon in Italy; they only drink them for breakfast, and they're going to think you're a stupid American. So you should get a macchiato. And this is how you ask for it.' We've got most of the people who can deliver that kind of experience. And Daniel Houghton is finding more.' In 2013 Lonely Planet acquired Budget Travel to expand its international magazine presence for the US market and launch a US edition. In 2015 Lonely Planet Magazine launched in the United States, expanding the number of global edition to 12.
In January 2016, a mobile app called Guides launched and reached number 6 in the travel category of Apple's app store. In February 2016, the company launched its released a new version of destinations on lonelyplanet.com.
Products Internet presence Lonely Planet's online community, the Thorn Tree, was created in 1996. It is named for a tree (Acacia xanthophloea) that has been used as a message board for the city of, Kenya since 1902.
The tree still exists in the. It is used by over 600,000 travelers to share their experiences and look for advice. Thorn Tree has many different forum categories including different countries, places to visit depending on one's interests, travel buddies, and Lonely Planet support. The Lonely Planet website includes travel articles, destination and point of interest guides, hotel, hostel and accommodations listings, and the ability to rate and review sites and restaurants. Lonely Planet temporarily closed the Thorn Tree community on 22 December 2012, with a notification stating: 'We're sorry to let you know we've found it necessary to temporarily close the Thorn Tree section of Lonelyplanet.com as it has come to our attention that a number of posts do not conform to the standards of the Lonely Planet website.
As soon as we have completed the necessary editorial and technical updates we will let you know but in the meantime we are very grateful for your understanding and patience.' Later, Lonely Planet clarified the alert to say that it had found numerous posts containing 'inappropriate language and themes,' and the site would be reopened once these posts were found and deleted. Thorn Tree returned on 5 January 2013, having shut forums they felt were non-travel related.
Now, the forum is regulated regularly and allows users to flag responses they deem inappropriate or not relevant. The reported that a disgruntled former user alerted the BBC to numerous posts related to.
A source close to Lonely Planet management told the Herald that BBC executives still smarting from the went into 'full freak out, panic attack mode' over posts about the age of consent in Mexico and child prostitution in Thailand. However, a BBC Worldwide spokesman denied there was any evidence of paedophilia discussions on the site.
The BBC subsequently stated that the cause of the shutdown wasn't paedophilia, but general concern with language and themes that the BBC was 'uncomfortable' with. Magazine In 2009, Lonely Planet began publishing a monthly travel magazine called Lonely Planet Traveller in the UK, and in 2010, it launched the Indian and the Argentine editions. Its Korean edition, with a digital edition for iPad, was launched in March 2011. Its Chinese version was launched in Mainland China in Aug 2012.
In October 2014, Lonely Planet announced a U.S. Version of the travel magazine. Lonely Planet. Retrieved 5 March 2011. Fildes, Nic (2 October 2007). Retrieved 5 March 2011. Lonely Planet has grown into the world's largest travel guide publisher.
Tony Wheeler (30 September 2011). Retrieved 9 November 2016.
BIT Guides were what travellers used before Lonely Planet and Rough Guides came along. ^ Charles Bethea (27 March 2014). Outside Magazine. Retrieved 26 May 2014. 20 July 2006.
Archived from on 24 February 2012. Retrieved 5 March 2011. Magic bus: on the hippie trail from Istanbul to India. ^ Wheeler, Tony; (2007). Unlikely Destinations: The Lonely Planet Story.
Retrieved 5 March 2011.and began writing their first travel guide. The effort was truly homespun, a hand-collated, trimmed, and stapled guidebook that was 96 pages long. The 96-page travel book, which eventually became a collector's item, was entitled Across Asia on the Cheap, published in 1973. ^ Carole Cadwalladr (7 October 2007).
The Observer. Retrieved 26 May 2014. ^ Emily Brennan (7 June 2013). The New York Times. Retrieved 26 May 2014. Tony Wheeler (1975).
Lonely Planet Publications. (24 November 2007). Retrieved 24 November 2007. Texas fire extinguisher license study guide. BBC Worldwide Press Release. BBC Press Office. 1 October 2007. Retrieved 19 March 2013.
1 October 2007. Retrieved 1 October 2007. 1 October 2007. Retrieved 1 October 2007. Retrieved 26 May 2014.
^ Mark Sweney (18 February 2011). The Guardian. Retrieved 26 May 2014.
Wheeler, Tony; Wheeler, Maureen (2005). Once while travelling: the Lonely Planet story. 20 February 2011. Retrieved 5 March 2011. 19 March 2013.
Retrieved 19 March 2013. ^ Eric Pfannner (19 March 2013). The New York Times. Retrieved 26 May 2014.
Lonely Planet Guide Peru
Nick Summers (19 March 2013). The Next Web. The Next Web, Inc.
Retrieved 26 May 2014. Deborah Gough (18 July 2013). Retrieved 22 July 2013. Lonely Planet. Retrieved 5 March 2011. Mary Fitzpatrick; Tim Bewer; Matthew Firestone (2009). Lonely Planet.
Johnson, Andrew. 26 December 2012. ^.
7 January 2013. Moses, Asher., 26 December 2012. Retrieved 24 August 2010. Paris, Eva (13 May 2010). (in Spanish). Retrieved 10 August 2010.
Retrieved 14 September 2012. Clampet, Jason (3 November 2014).
Archived from on 6 November 2009. Retrieved 24 August 2010.
Todhunter, Colin. Retrieved 24 August 2010. Priestley, Harry (July 2008).
Retrieved 10 August 2010. ^ Read more:.
22 February 2008. Retrieved 24 August 2010.
Wheeler, Tony; Wheeler, Maureen. Lonely Planet. Retrieved 24 August 2010. 13 April 2008. Retrieved 13 April 2008. Angela Myer; Elena Gomez (13 October 2009). Private Media Pty Ltd.
All Lonely Planet Guide To Rome
Retrieved 20 September 2013. External links. (April 2005): 'The Parachute Artist'.
Even in our modern world filled with smartphones, tablets, and slim laptops – you’re still bound to come across a scraggly-looking gringo white-knuckling his Lonely Planet Guide on your travels. Actually, it’s likely you’ll run across a number of them. These characters will stick to their guidebook’s recommendation like it’s a commandment from heaven. They’ll never stray from the top-rated hostels that almighty Lonely Planet has recommended and will make sure to do as many activities they’ve found in their guidebook before their three days in a city is up. If you’re one of these white-knuckling worshippers of Lonely Planet Guides, then the book is obviously worth it.
For a number of other men – you may find other ways to get your hands on travel advice preferable. I’m not saying Lonely Planet Guides are worthless, but they are not necessary these days.
Here’s why: Depends on your Desires We all have different reasons to travel. Some guys want to relax on a beach.
Some guys want adventure. Some guys want pussy. Most will settle for a combination of all three.
While you shouldn’t travel solely for the purpose of getting laid (personal opinion), I have a feeling you’d like to as you travel if you’re reading this blog. The thing about Lonely Planet Guides is they won’t help you achieve this goal at all. A Lonely Planet Guide features recommendations for everyone. This includes girls and gays. While there is nothing wrong with this fact – the advice given to general travelers may not work well for men looking to make sweet love to foreign girls. Most men over thirty will have no need for the guide.
On the other hand, if you’re a young guy (18-25) looking to get out of your country for the first time and do some backpacking – a guide by Lonely Planet may provide enormous value to you. If you’re lonely in a Lonely Planet, Dating site can fix that. Depends on Length of your Trip A two-week trip to Rio de Janiero or Peru would not require a Lonely Planet Guide. A three-month backpacking trip through Southeast Asia or Central America probably should. A short trip through a country or a few cities won’t require a guidebook, but a longer trip through a whole region may necessitate one. If you plan on doing a whole region in one trip – then I’d invest the $20 or so in a Lonely Planet Guide.
If you plan on hitting up a whole region in on.If you plan on hitting up a whole region in one trip and want to grab a guide, I’d appreciate if you use my link(s) below:. PS: Don’t buy the Kindle version unless you hate paperback. They’re are nearly the same price as the full-length guidebook in color.
Depends on the Location Regions that get a lot of tourists get talked about a lot online. Places like Thailand, Colombia, London, Machu Pichu, etc. You won’t need a guidebook for places like these. However, there are a lot of places that many travelers don’t go. A Lonely Planet Guide will be beneficial when traveling to underreported destinations (aka places that don’t get talked about a lot online). If you’re checking out places in Africa, maybe Russia, or dangerous Latin countries like Venezuela, Honduras, or El Salvador – then a Lonely Planet Guide could be useful.
Better Sources for Travel Advice As so many people are traveling these days – you’ll find information on many destinations online. This information will be up-to-date and recent. People post first-hand accounts of their travels on their blogs and websites. This information is often very detailed and can be specified to a particular group of people.
Location independent entrepreneurs and traveling playboys are fond of posting detailed travel advice on cities they visited. If a man is looking for travel advice, I’d You’ll find detailed travel advice on cities all over the world at the forum. Do some research on the site and then venture out to other places looking for information (and don’t post a “where should I go” or I want free travel advice thread right off the bat, or ever). Are Lonely Planet Guides Worth It? For most guys – a.
For some guys going on trips through a whole region or younger guys backpacking around, the guide is a great investment. If you do decide to grab a guide before your next trip – just be sure you don’t become one of the white-knuckling gringos known for following the advice of Lonely Planet like it’s one of the commandments.